- What’s required is a kind of social media sherpa, who can find you the audience you seek, who can reach to them on the platforms where they are already congregating, and who can help promote in tasteful ways that fit the sensitivities of the networks where your audiences are found. – Chris Brogan, author of Trust Agents
- Monitor, engage, and be transparent; these have always been the keys to success in the digital space. – Dallas Lawrence, Levick Strategic Communications
- Every company is its own TV station, magazine, and newspaper. – Jay Baer, social-media strategist
- Don’t worry; skills are cheap, passion is priceless. If you’re passionate about your content and you know it and do it better than anyone else, even with few formal business skills you have the potential to create a million-dollar business. – Gary Vee, author of Crush It
- This isn’t a direct marketing tool, this is human communication. – Rob Key
- You can’t buy attention anymore. Having a huge budget doesn’t mean anything in social media…The old paradigm was pay to play. Now you get back what you authentically put in. You’ve got to be willing to play to play. – Alex Bogusky, co-chairman CP&B
- Why are we trying to measure social media like a traditional channel anyway? Social media touches every facet of business and is more an extension of good business ethics. – Erik Qualman, author of Socialnomics
- A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is. – Scott Cook
- You can be professional while also ‘keeping it real’ with your customers. By interacting with customers in a less formal way, you’ll build a strong human connection that helps build brand loyalty. – David Hauser, co-founder of Grasshopper
- A marketing person should always ask one key question when beginning to develop a social media strategy: how much chaos can this organization handle? – Gary Stein, vice president of strategy for Ammo Marketing
- Marketing in a social media world means you are trying to have your message spread while competing with a billion other channels for attention. At any given time, you don’t know where your potential customers are or what they might see. – Jeremy Epstein, founder and chief marketing navigator at Never Stop Marketing
- Marketing is no longer about the stuff that you make, but about the stories you tell. – Seth Godin
- It’s hard to get lice out of your head, and there’s no easy cure for shaking off campaign-based thinking, either. – David Berkowitz, senior director of emerging media at 360i
- If your reputation sucks, none of it matters. People with lousy products, crummy business practices, and shady backgrounds get found out. And word spreads with frightening speed. – Sonia Simone
- If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends. – Jeff Bezos, CEO at Amazon.com
Pursuing Truth, Goodness, and Beauty
